Audio Recording "I was the second Spanish-speaking business in this area."

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About this Item

"I was the second Spanish-speaking business in this area."
Contributor Names
Mantilla, Francisco "Arturo" (Narrator)
Carroll, Thomas D. (Interviewer)
Created / Published
Subject Headings
-  Puerto Ricans
-  Oral history
-  Interviews
-  Sound recordings
-  Ethnicity and occupation
-  Family-run businesses
-  21st Avenue (Paterson, N. J.)
-  Elsa's Fashions (Paterson, N.J.)
-  Ethnography
-  United States -- New Jersey -- Paterson
-  Interview with Francisco "Arturo" Mantilla, co-owner of Elsa's Fashions on 21st Avenue.
-  Summary of audio segment: The beginning of the Spanish speaking market in Paterson. AM remembers going downtown in Paterson when he first came here and the difficulty he had because no one spoke Spanish. AM says he saw restaurants and bodegas in Paterson that spoke Spanish, but not on Market Street, Main Street, 21st Avenue. When AM first opened the store on 21st Avenue, all the people came in -- Spanish, Italian, and American. In 1983, Sergio Valente and Jordache jeans were popular. He got the jeans direct from the company, paid $18.50 wholesale, sold them for $21.99 retail, while big stores sold them for $28 or $29 retail. He made $2.50 a pair, and when people saw the price, many people came to buy them. And he was ready to sell them other products once they were in the store. People came from all over the area to buy the jeans, and he sold them other things too while they were there.
Digital Audio Tape
Call Number/Physical Location
AFC 1995/028: WIP-TDC-A006
Source Collection
Working in Paterson Project Collection (AFC 1995/028)
American Folklife Center
Digital Id
Online Format

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Credit line

Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Mantilla, Francisco "Arturo", and Thomas D Carroll. "I was the second Spanish-speaking business in this area.". -08-10, 1994. Audio.

APA citation style:

Mantilla, F. ". & Carroll, T. D. (1994) "I was the second Spanish-speaking business in this area.". -08-10. [Audio] Retrieved from the Library of Congress,

MLA citation style:

Mantilla, Francisco "Arturo", and Thomas D Carroll. "I was the second Spanish-speaking business in this area.". -08-10, 1994. Audio. Retrieved from the Library of Congress, <>.