Audio Recording "We go with the trade of the neighborhood."

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About this Item

"We go with the trade of the neighborhood."
Contributor Names
Ditaranto, Rocco (Narrator)
Carroll, Thomas D. (Interviewer)
Created / Published
Subject Headings
-  Italian Americans
-  Oral history
-  Interviews
-  Sound recordings
-  Neighborhood stores
-  21st Avenue (Paterson, N. J.)
-  Ditaranto's Market (Paterson, N.J.)
-  Ethnography
-  United States -- New Jersey -- Paterson
-  Interview with Rocco Ditaranto, owner of Ditaranto's Market on 21st Avenue.
-  Summary of audio segment: RD says he goes with the trade of the neighborhood. When he opened, it was strictly Italian, so they carried things that Italians wanted -- the greens Italians eat, other products. And then the neighborhood changed, and RD had to bring other products in. Then the town was thick Italian, now it turned Spanish, so RD stocks mangoes, other things. They don't use much greens, but fruit is mainly the same, it's universal with only minor variations. TC asks does RD carry rice. RD says Italian rice only, because can't compete with the big stores who sell rice to Spanish speakers. So RD stays strictly in a narrow alley.
Digital Audio Tape
Call Number/Physical Location
AFC 1995/028: WIP-TDC-A012
Source Collection
Working in Paterson Project Collection (AFC 1995/028)
American Folklife Center
Digital Id
Online Format

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Credit line

Working in Paterson Project collection, 1993-2002 (AFC 1995/028), American Folklife Center, Library of Congress

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Ditaranto, Rocco, and Thomas D Carroll. "We go with the trade of the neighborhood.". -08-17, 1994. Audio.

APA citation style:

Ditaranto, R. & Carroll, T. D. (1994) "We go with the trade of the neighborhood.". -08-17. [Audio] Retrieved from the Library of Congress,

MLA citation style:

Ditaranto, Rocco, and Thomas D Carroll. "We go with the trade of the neighborhood.". -08-17, 1994. Audio. Retrieved from the Library of Congress, <>.